Its blend of youthfulness, wholesome entertainment, emotional quotients and strong melodies lured family audiences back to the big screen. Pyaar Hai , Gadar: By the s, the industry was producing over films per annum. Indian filmmakers, while enhancing the elements of fantasy so pervasive in Indian popular films, used song and music as a natural mode of articulation in a given situation in their films. A fast growth in the Indian economy and a demand for quality entertainment in this era, led the nation's film-making to new heights in terms of production values, cinematography and innovative story lines as well as technical advances in areas such as special effects and animation.
Mil Gaya , Munna Bhai M. Dating back to , "Tollywood" was the earliest Hollywood-inspired name , referring to the Bengali film industry based in Tollygunge in Calcutta , West Bengal , whose name is reminiscent of "Hollywood" and was the centre of the cinema of India at the time. Later the industry was dominated by musical romance films with "romantic hero" leads, the most popular being Rajesh Khanna. These films were often not the subject of critical acclaim, but were nonetheless major commercial successes. In the early 20th century, Urdu was the lingua franca of popular cultural performances across northern India, established in popular performance art traditions such as nautch dancing, Urdu poetry , and Parsi theater. A fast growth in the Indian economy and a demand for quality entertainment in this era, led the nation's film-making to new heights in terms of production values, cinematography and innovative story lines as well as technical advances in areas such as special effects and animation. At this time, lavish romantic musicals and melodramas were the staple fare at the cinema. The masala film was pioneered in the early s by filmmaker Nasir Hussain ,  along with screenwriter duo Salim-Javed,  pioneering the Bollywood blockbuster format. This decade also marked the entry of new performers in arthouse and independent films, some of which succeeded commercially, the most influential example being Satya , directed by Ram Gopal Varma and written by Anurag Kashyap. The term "Bollywood" itself has origins in the s, when India overtook the United States as the world's largest film producer. Examples of this influence include the techniques of a side story , back-story and story within a story. Their critical acclaim, as well as the latter's commercial success, paved the way for Indian neorealism  and the Indian New Wave. The One Thousand and One Nights Arabian Nights also had a strong influence, on Parsi theater which performed " Persianate adventure-romances" that were adapted into films, and on early Bombay cinema where "Arabian Nights cinema" was a popular genre. Asif 's Mughal-e-Azam all tied at No. Its blend of youthfulness, wholesome entertainment, emotional quotients and strong melodies lured family audiences back to the big screen. It combined the dacoit film conventions of Mother India and Gunga Jumna with that of Spaghetti Westerns , spawning the Dacoit Western genre also known as the " Curry Western " , which was popular in the s. Manmohan Desai went on to successfully exploit the genre in the s and s. The s thus saw the rise of commercial cinema in the form of enduring films such as Sholay , which consolidated Amitabh Bachchan 's position as a lead actor. However, colour did not become a popular feature until the late s. The critical and commercial success of Satya led to the emergence of a distinct genre known as Mumbai noir ,  urban films reflecting social problems in the city of Mumbai. Ek Prem Katha , Lagaan , Koi By the s, the industry was producing over films per annum. Urdu and related Hindi dialects were the most widely understood across northern India, thus Hindi-Urdu became the standardized language of early Indian talkies. The name "Tollywood" went on to be used as a nickname for the Bengali film industry by the popular Calcutta-based Junior Statesman youth magazine, establishing a precedent for other film industries to use similar-sounding names, eventually leading to the coining of "Bollywood". Kapoor and Kumar are among the greatest and most influential movie stars in the history of Indian cinema,   while Nargis is one of its greatest actresses. He was the most successful Indian actor for most of the s and s.
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